Everyone's a Critic: Winning Customers in a Review-Driven World
- Brand: Portfolio
- Product Code: 1591846382
- Availability: In Stock
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$16.89
Details
Everyone's a Critic: Winning Customers in a Review-Driven World
More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.
Everyone's a Critic: Winning Customers in a Review-Driven World
More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.
Specifications | |
Binding | Hardcover |
EANs | 9781591846383 |
Manufacturer | Portfolio |
ProductGroup | Book |
ReleaseDate | 2014-10-16T00:00:01Z |
Title | Everyone's a Critic: Winning Customers in a Review-Driven World |
UnitCount | 1 |
UPCs | 884699345136 |