Strategic Marketing
- Brand: Good Dog Publishing
- Product Code: 099054270X
- Availability: In Stock
-
$36.65
Details
Strategic Marketing
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Strategic Marketing
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
| Specifications | |
| Binding | Paperback |
| Brand | Good Dog Publishing |
| EANs | 9780990542704 |
| Manufacturer | Good Dog Publishing |
| ProductGroup | Book |
| Title | Strategic Marketing |
| UnitCount | 1 |