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Win: What Every Team Needs to Know to Create a Championship Culture

2017 NORTH AMERICAN BOOK AWARD WINNERThe Essential Strategies Every Coach Needs to Create a Championship Culture and Win

You need tactics and talent to win. What if I told you there was another piece to the puzzle that was just as necessary—if not more so—to become a champion?In this book, you’ll get the answer and the insider’s view from a championship coach on how to create a championship culture. Not just one season but time after time, whether you have the best tactics and talent or not. WIN sets up the winning strategies every coach must know.

For any sport, WIN will show you the step-by-step approach to building a team that can win championships. From practice plans to team-building exercises to setting the attitudes of players and coaches, this is a tell-all guide from one of the best:

• Create and maintain an impenetrable team bond
• Understand how to place players in the perfect role for them to thrive
• Choose team leadership that allows you to coach more effectively and win more often
• Form a cohesive, unstoppable coaching staff
• Use adversity as an advantage rather than a disadvantage
• Survive and break losing streaks with a high frequency of success

Lee Elias has applied these techniques to turn around downward slides with multiple teams. He holds nothing back, sharing easy-to-implement strategies for coaches of all levels.


“I’ve played for several coaches over my playing career. The ones that have found success all understood the concepts written in this book.”
—Bryce Salvador, former NHL Captain (New Jersey Devils) and Player (New Jersey and St. Louis)

“Talent and tactics are needed to win. However, most coaches don't realize there are other equally important elements to creating a champion. This is the first book I’ve read that explains those principles in an easy-to-understand way. If you want to build a championship-caliber team, this is a must read.”
—Pavel Barber, hockey stickhandling specialist and three-time Canadian National Athlete